Dedicated experts with a proven record of success.


Jennifer Ong

Founder and CEO, HAPA

Founder and Head Trainer, The A.R.T Lab

Chief Nomad, No Address Society

25 years ago, Jennifer Ong founded Hospitality Asia - the region’s premier hospitality, F&B and travel magazine for the industry. She started the publishing business at the age of 22. Throughout her journey, her devotion and insatiable zest for improvement has successfully steered her company into one of the most established and recognised communication platforms in the industry covering publishing, awards and events management. In recognition of industry distinction, she published The Pinnacle of Hospitality, a timeless collector’s edition featuring top 100 industry owners and personalities to honour their outstanding dedication and contribution towards the industry. Being a firm believer of service excellence, she recently introduced a customer service, skills and competency training programme to uplift the service standards in hospitality.

Jennifer is the mastermind behind the much sought-after and widely acknowledged HAPA Awards, an industry benchmark awards programme which recognises and rewards outstanding establishments and passionate individuals who have shown commitment, drive and passion for excellence in the hospitality and culinary industries throughout Asia. Her own unwavering dedication was rewarded when she was nominated for the Malaysian Prime Minister’s Award for “Women Entrepreneur of the Year 2011” and “EY Entrepreneur of the Year 2014 Malaysia” by Ernst & Young.

As a certified NLP Practitioner and a HRDF certified professional trainer, Jennifer conducts training together with industry experts. Jennifer’s introduction of Mindset Training into her repertoire came to fruition after she identified her niche – pinpointing the root cause of each and every communication breakdown. Her passion for bridging the gap between people and shifting mindsets resets personal and working relationships. Jennifer intends on moving forward by becoming a speaker who addresses issues of mindsets across all platforms in life.


Board of Directors


Jennifer Ong Siew Peng
Founder & CEO, HAPA Group

Rachel Law
General Manager, HAPA Group

Janice Entaba
Personal Assistant to CEO, HAPA Group